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In view of the underwear, men only left to wonder, 'boxers or briefs' whereas women are physically sculpted and decorated in a unique way of its own, offering a wide range of variety of options. The market for women's wear lingerie is being manipulated by the advent of technology modern fabrics that make new designs and innovative intimate wears. These products have a higher profit margin than any other regular apparel. New trends in clothing interior and fabric emerge exclusively from Europe and predominantly from France and Italy. France is at the forefront of fashion Lingerie's. Designers in France are focused on giving future richest fabrics, vibrant colors, lace and embroidery. Just as their fashion, French lingerie's also exhibit richness and elaborate embellishments that are preferred in all world.

French Lingerie Industry Overview

France contributes to the origin of the word underwear in French means washable. "French lingerie come in sophisticated different lines; basic, sexy and flirty, fitting every season. Designs resemble the classical and modern look, and make a woman fit in line with the trend, while their representation to "highlight". They are available in a wide range of materials, tailored efficiently in different cuts and types, styles and colors. Their lingerie making techniques are based on centuries of experience.

Industry underwear current in France is valued to be $ 3.1 billion dollars, and is also expected to increase by 0.8% sequentially over the next five years. French consumers spend about $ 13 million per year in purchasing lingerie. A lingerie industry research indicates that women French spend 20 percent of its budget from the lingerie is fashionable. Sale of lingerie's account to 18% of total sales of the clothing of women in France wear. In average, a French woman buys five underwear in a year and a gown every 19 months. Women in the age group of 15-34 items buy underwear more that women of other ages spending $ 92.4 annually on the purchase of intimate wears. Women in the age group 50-64 group have a bigger budget and spend more than $ 100 a year to buy underwear. Much of the contribution of the lingerie industry comes from the women of this age group. Convenience is the main consideration behind of purchase. French women are sensitive to colors, textures, and prefer practical fabrics that are easy to care and non-allergic. They like soft fabrics with micro fibers. Shirts, especially brassieres comprise the largest segment of the lingerie market.

Trademarks of exquisite fashion capital

During the past decade market trends have changed offering creative products. Brands like Dolce, Gucci, Dior, and Gabana have expanded their market through these types of products. Several stores and boutiques in France specialize in unique items of French intimate apparel. Agent Provocateur is a classic and couture brand lingerie. U.S. Companies have good opportunities in this sector, and have superior brands that appeal to the preferences of French consumers. Lejaby Warnaco's, Calvin Klein, and Warner, Sara Lees Playtex, Dim, and Wonderbra, and VF Diffusion's Bestform, Lou, Variance, Bolero, and Vassarette, enjoy a good market in France. U.S. expected a promising market in France as French consumers are increasingly receptive to American fashion.

However, domestic brands have a strong rooted in the French market. The five intimate apparel brands in France are Lejaby, Simone Perele, Chantelle, Aubade, and Barbara. National brands like Lise Charmel, Ravage, Rien, have a market reputation. Audrey Marks swear and have a sales figure three times more than imported lingerie. Brands like Pour Moi and Chantelle have achieved good revenues. Sold in over 50 countries, Chantelle is the French brand in the world.

What's hot in the French market Lingerie

France offers a fashion fiesta of lingerie for the fashion savvy women of today. Brassieres cut seams, molded shape and nave embroideries, body suits transparent, semi-classic of the cups with rim, has been in intimate ultra simple shapes with decorated graphs, t-shirts with transparency and layering are some articles sold in the market like hot cakes. Lingerie made from fabrics of fine opaque fabrics, chiffon fabrics, organza, blended woven stretch products, and tulle fill fine stores in France. Cotton, linen, microfibres, laces and small mesh fabrics also have their participation in the development of these garments dress. Appealing intimate apparel in shades of indigo, cobalt lavender, tone on tone colors with hues of shades of pink, red and orange, opaque and opaque white and pastel de Parma and blue are the colors most sought after by 'French mademoiselles'. There is a resurgence of fashion in the first 40 and 50 among the French designers. Sensual fabrics with subtle lines in complementing hues have made their appearance. Aubade lingerie exhibit the grace of the geisha in soft, feminine underwear. Floral lace complemented by abandoning an intimate show.

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